Bruce is a pet technology business executive with expertise in business development, healthcare informatics, virtual care, e-commerce and emerging digital technologies. His background includes marketing & sales management of veterinary and OTC animal health products with a deep understanding of the parasiticides marketplace and parasiticide product development.
He has specific expertise in companion animal digital technology and informatics – SaaS applications and commercialization of SaaS platforms – as well as a robust understanding of the Practice Information Management Systems (PIMS) competitive landscape and the appropriate utilization of PIMS data.
His volunteer work includes his role as a founding board member of the Veterinary Virtual Care Association (VVCA), along with ten other industry leaders. Bruce is a past president of VetPartners, a strategic advisor to CATalyst Council and serves on the Association for Veterinary Informatics (AVI) interoperability committee.