As the COO of Fear Free, Ruth Garcia is passionate about animals, their emotional wellbeing, and providing the veterinary and pet industry with high-quality, relevant, and engaging education.
With over 10 years of successful experience growing and scaling start-up businesses, Ruth thrives on mentoring talented team members and enabling them to perform at their best, and on creating and maintaining a culture of excellence, compassion, and commitment.
Her proven track record of identifying business growth opportunities, innovative strategic thinking and creative problem solving has manifested itself in the successful development of a niche consulting firm, and the accomplished operations of a number of barbershops, one of which consistently outperforms all other franchised locations in the country. At Fear Free, Ruth has been instrumental in growing the company to become one of the most transformative initiatives in the industry, with over 100,000 professionals, pet owners and shelter staff having registered for certifications and courses.
Ruth is a graduate of the Daniels College of Business Executive MBA Program at the University of Denver and holds an international degree in hotel management as well as a BA in Social Science. Together with her husband, she enjoys exploring the outdoors hiking, camping and cross-country skiing, spending time with their two cats and two dogs, and traveling to explore new cultures, nature and wildlife.