As a certification program, brand, organization, technique, approach, and even a philosophy, Fear Free has had an incredibly positive impact on the veterinary and pet professional industry and the type of care we all give to our best friends. As we grow, find the latest Fear Free-related new, mentions, and press releases here in our Newsroom. 

Making Veterinary Care for Birds Fear Free: Avian Certification Program for Veterinary Professionals Launches Today

DENVER, CO (May 21, 2020) – While birds need veterinary care just as much as dogs, cats, and other pets, that care can cause them to experience unnecessary fear, anxiety, and stress. Thanks to a certification program launched today by Fear Free, LLC, veterinary professionals have the power to not only ensure excellent health over their avian patients’ long lifespans but to also increase hospital revenue in a significant way.

Since 2016, Fear Free has provided online and in-person education to more than 75,000 veterinary and pet professionals. Its mission is to prevent and alleviate fear, anxiety, and stress (FAS) in pets by inspiring and educating the people who care for them.

Designed by leading experts in avian medicine and behavior, the program’s nine-module course covers how to use Fear Free concepts to ensure that avian veterinary visits go as smoothly as possible. Video clips and slides demonstrate how to recognize signs of stress in avian patients, how to use simple tools to provide gentle control, how to train cooperative behaviors, and more. Upon completion, professionals will receive a total of eight RACE-approved CE hours.

The course’s lead author is Alicia McLaughlin, DVM, co-medical director of the Center for Bird and Exotic Animal Medicine. Dr. McLaughlin was joined by Anneliese Strunk DVM, DABVP Avian; Barbara Heidenreich, exotic animal training consultant and former president of the International Association of Avian Trainers and Educators; and Pamela Clark, CVT, CPBC, an IAABC-certified parrot behavior consultant.

“We know veterinary visits can be a source of stress for cats and dogs,” said Dr. Marty Becker, founder and CEO of Fear Free. “For birds, the negative emotional response to veterinary visits and routine care is even more significant, creating an urgent imperative for us as veterinary professionals to alleviate their suffering. This course will result in happier birds and owners as well as birds getting more and improved veterinary care.”

Veterinary professionals can learn more about Fear Free and sign up for the Fear Free Veterinary Certification Program – Avian at


Founded by “America’s Veterinarian,” Dr. Marty Becker, and developed by hundreds of experts in behavior, medicine, and handling, Fear Free® offers online and in-person education to veterinary professionals, the pet professional community, animal shelter staff and volunteers, and pet owners. Fear Free provides both professionals and pet lovers alike with the knowledge and tools to look after a pet’s physical and emotional wellbeing.

Veterinary or pet professionals can learn more about becoming Fear Free Certified® by visiting Pet owners can visit to access free videos, articles, and more that will help improve the physical and emotional health of their pets right at home. Shelter, rescue, and animal welfare employees and volunteers can visit to enroll in the complimentary program.


Jessica Davis
Marketing and Communications Manager

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Happy Paws Magazine

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