Our Friends
Our Corporate Program Members
Fear Free is proud to call some of the most successful, well-known, and reputable companies its Corporate Program Members. It is our Corporate Program Members’ commitment and support that enables Fear Free to provide education and services to our Fear Free community and to facilitate growth for our business initiatives. Each Corporate Program Member has selected one or more categories in which to support Fear Free; that category aligns with the Fear Free mission and the Corporate Program Members’ products of that category are a vital part of successful Fear Free implementation in practices and homes.
Category: Veterinary diagnostic AI mobile application for cat, dog and horse owners
AI FOR PET leverages cutting-edge artificial intelligence to improve the health and happiness of pets. Our innovative AI-assisted application, TTcare, detects major clinical signs in pets’ eyes, skin, dental, and joint health through smartphone photos or videos. Developed in collaboration with veterinary colleges and clinics in the United States and South Korea, AI FOR PET aims to identify and manage pet health issues as early as possible. Our work has resulted in several scientific papers published in top journals such as Nature Scientific Reports, Veterinary Ophthalmology, and AJVR.
Our AI technology is key to enhancing pets’ quality of life, aligning with the Fear Free vision to reduce fear, anxiety, and stress in pets. Additionally, it promotes preventive healthcare, ensuring pets live healthier, happier lives.
For more information, please visit the AI FOR PET official website.
Category: Pheromones
bSerene™, specializing in non-pharmaceutical pet calming solutions, is thrilled to join the Fear Free community. At bSerene™, we pride ourselves on offering the most comprehensive line of calming products for cats and dogs, from clinically proven pheromones to topical valerian spot-on. Our products are ideal for both in-clinic and at-home use and provide veterinarians and pet professionals with effective tools to manage pet stress.
Aligning with Fear Free, we are committed to reducing fear, anxiety, and stress in pets. This partnership empowers veterinary teams with advanced, diverse resources for pet calming, ensuring a serene environment during veterinary visits and everyday life. With bSerene™ products, pet parents can foster a stress-free lifestyle for their pets, promoting better health outcomes and a more peaceful life for dogs and cats.
Category: Anesthesia, Sedation, and Lymphoma
Dechra Veterinary Products, located in Overland Park, Kansas, is the U.S. sales and marketing division of Dechra Pharmaceuticals PLC, a UK listed company dedicated to the animal healthcare market. Our expertise is in the development, manufacture, sales, and marketing of high-quality products exclusively for veterinarians worldwide. We are driven by our purpose of sustainable improvement of animal health and welfare. Dechra’s companion animal portfolio is diverse and focuses on endocrinology, anesthesia/analgesia, oncology, dermatology, kidney health, ophthalmology, fluid therapy, anti-infectives, joint health, and dental care. Our key brands include Zenalpha® (medetomidine and vatinoxan hydrochlorides injection), Laverdia®-CA1 (verdinexor tablets), Vetoryl® Capsules (trilostane), Zycortal® Suspension (desoxycorticosterone pivalate injectable suspension), and Osurnia® (florfenicol, terbinafine, betamethasone acetate). Dechra’s rapid growth is fueled by these key products and others in the portfolio, as well as recent highly successful acquisitions, including Putney (2016), Piedmont (2022), and Med-Pharmex (2022). We continue to grow because we understand the challenges veterinarians face and we give them what they need. Dechra provides continual training and support to help veterinarians help animals. For more information, please visit www.dechra-us.com or call (866) 933-2472.
Category: Biologicals
At Elanco, we provide those who raise and care for animals with solutions that empower them to advance a vision of food and companionship enriching life.
We understand the powerful role healthy animals play in making lives better. As pets increasingly become important parts of our families, so too does the need to help them live longer, healthier, higher-quality lives. We believe that vaccines play a big part of keeping pets healthy, and it is easy to see how our oral and low volume options complement the Fear Free initiative by reducing the number of vaccines given to pets, allowing for a more comfortable vaccine experience.
TruCan B (Oral), the first oral Bordetella vaccine on the market and the first and only portfolio of highly purified 1/2mL vaccines for dogs and cats, TruCan Ultra and TruFel Ultra, enable you to provide an elevated vaccine experience. Talk to your Elanco representative to learn more about how Elanco vaccines can be part of the Fear Free experience in your practice.
Category: Diabetic Care
As a global leader in animal health Elanco is committed to innovating and delivering products to prevent and treat disease. A feline diabetes diagnosis can be scary for many pet owners especially when they hear they may need to give their cats a shot up to two times per day. Elanco is proud to bring an alternative to treating feline diabetes, Bexacat™ (bexagliflozin tablets), the FIRST and ONLY non-insulin oral treatment specifically designed for feline diabetes in otherwise healthy cats not previously treated with insulin. Talk to your Elanco sales rep to learn more about the new Fear Free feline diabetes drug and take a deeper dive into feline diabetes by visiting bexacatvet.com
Important Safety Information:
Before using this product, it is important to read the entire product insert, including the boxed warning. See package insert for full prescribing information. Cats treated with Bexacat may be at an increased risk of diabetic ketoacidosis or euglycemic diabetic ketoacidosis, both of which may result in death. Development of these conditions should be treated promptly, including insulin administration and discontinuation of Bexacat. Do not use Bexacat in cats with diabetes mellitus who have previously been treated with insulin, who are receiving insulin, or in cats with insulin-dependent diabetes mellitus. The use of Bexacat in cats with insulin-dependent diabetes mellitus, or the withdrawal of insulin and initiation of Bexacat, is associated with an increased risk of diabetic ketoacidosis or euglycemic diabeticketoacidosis and death. Sudden onset of hyporexia/anorexia, lethargy, dehydration, diarrhea that is unresponsive to conventional therapy, or weight loss in cats receiving Bexacat should prompt immediate discontinuation of Bexacat and assessment for diabetic ketoacidosis, regardless of blood glucose level. Bexacat should not be initiated in cats with pancreatitis, anorexia, dehydration, or lethargy at the time of diagnosis of diabetes mellitus, as it may indicate the presence of other concurrent disease and increase the risk of diabetic ketoacidosis. Due to risk of severe adverse reactions, do not use Bexacat in cats with evidence of hepatic disease or reduced renal function. Consult a physician in case of accidental ingestion by humans.
Category: Pet Insurance & Microchips
Independence Pet Group® (IPG) is one of North America’s largest pet insurance and services organizations. Our impressive family of brands such as Figo Pet Insurance, Felix Cat Insurance, ASPCA Pet Health Insurance, and AKC Pet Insurance in the US and Pets Plus Us in Canada supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry through 24Petwatch, a pet protection and lost pet service.
We recognize pet health is holistic and it’s critical to address both a pet’s physical and emotional wellbeing. Through this partnership with Fear Free, our brands will provide pet parents with best-in-class content on how to address and support their pet’s behavioral and emotional wellbeing, further strengthening the bond they share with their pet.
Learn more at www.independencepetgroup.com.
Category: Clinical Information
Find the clinical information you need on Vetlexicon in under 30 seconds.
Access over 28,000 pieces of content, written and peer-reviewed by over 1,600+ of the world’s leading veterinary experts. Available in a selection of languages covering the treatment of dogs, cats, rabbits, exotics, horses, cattle and chickens, wherever and whenever you need it.
Designed for all veterinary professionals, Vetlexicon will support you throughout your career. Whether you need a reference point for a specific diagnosis to help boost your confidence, or a sequence of images that refresh your knowledge with a surgical procedure, you will be able to find it on Vetlexicon.
Interested in a Vetlexicon subscription? Submit your information here.
Category: Infection Control & Biosecurity
Virox Animal Health is the maker of RescueTM, a patented disinfectant technology powered by Accelerated Hydrogen Peroxide® (AHP). Designed specifically for companion animal facilities, AHP® is unique in its ability to kill deadly pathogens, such as canine parvovirus, in half the time of legacy or traditional disinfectants, helping to keep patients safer during a veterinary visit. But it’s not just the killing power of AHP® that makes it the perfect fit for Fear Free. Because it’s so gentle on patients, users and the environment, AHP® is much safer for pets. AHP has no added fragrances, so all that’s left behind after cleaning and disinfection is the smell of clean—which is no smell at all! AHP has no harsh chemical odors to trigger fear, anxiety, and stress in a pet during a veterinary visit, helping to create the ideal environment for both patients and clients. It’s these benefits that make AHP® the Deliberately DifferentTM choice for infection prevention and biosecurity in your veterinary practice.
Preferred Product Program
The Fear Free Preferred Product Program (PPP) is designed to provide Fear Free Certified Professionals access to products and services that are aligned with Fear Free protocols, procedures, and recommendations. As Fear Free Certified Professionals implement Fear Free in their workplace, gaining access to the below listed products and services will facilitate and speed up that process. The Fear Free Preferred Product Program is reviewed and evaluated on an ongoing basis to ensure that the products and solutions we select continue to meet the needs of our Fear Free community.
Interested in learning more about the Fear Free Preferred Product Program? Click here.
Assisi Animal Health
As the world’s leader in developing veterinary applications of targeted pulsed electromagnetic field™ (tPEMF) therapy, our therapeutic products are easy to use at home, safe and effective in the hospital, opioid sparing, and well-liked by patients, and the people who care for them. Our pain and inflammation product portfolio includes the Assisi Loop®, a portable, disposable, effective PEMF therapy device ideal for at-home use, and our convenient, rechargeable, tPEMF therapy pads that cover a much larger treatment area. Our anxiety therapy device, Calmer Canine™, works off a different tPEMF signal that targets the anxiety center in a dog’s brain effectively and safely restoring lasting calm to dogs with separation anxiety.
Bella VMS
Bella VMS has a line of hospital mats to increase patient safety and comfort. The Bella Bed is made of a scratch- and puncture-resistant material that can be wiped down with a standard disinfectant between patients. It provides a secure and clean space for the patient during exams, treatment, and recovery.
Big Barker
Big Barker is the first dog bed that’s been clinically proven and scientifically engineered to improve physical wellness and quality of life for big dogs at every stage of their lives. In a clinical study conducted by the University of Pennsylvania, owners reported that the Big Barker bed reduced joint pain and stiffness, improved joint function and gait, and led to improved nighttime restfulness in large dogs with arthritis.
Butterfly
New Butterfly iQ+ Vetultrasound is bringing vision to veterinary care. Expedite care timelines and help improve outcomes with handheld veterinary imaging. Download the Butterfly app, plug in your device, select between 12 optimized presets, and begin scanning. Because when your patients don’t speak, an image is worth a thousand words.
C Specialties, Inc.
We are dedicated in providing quality products to veterinarians, humane societies, and animal control agencies across the United States. Focusing on safety, sanitation, convenience, and habitat enrichment, we offer products that not only benefit the animal in your care but offer caregivers a quality they will appreciate.
Calm & Cozy Cat Wrap
The Calm & Cozy Cat Wrap is a patented, vet-designed calming swaddle that simplifies veterinary and at-home care. With convenient access points for handling and treatment, it safely contains cats during stressful situations such as vet visits, grooming, and medication administration. Unlike the old-fashioned cat bag, the Calm & Cozy is designed to reduce anxiety, making care easier for both cats and their caretakers.
Calmr Dog Toys
There are many toy options in the market today. Our experience working with children with autism has allowed us to create unique products that address unmet sensory-motor needs that may present as anxiety or in undesirable behavior.
Our evidence-based calming toy line provides opportunities for sensory-motor input which combines heavy work, movement and deep pressure to organize the nervous system. We encourage thoughtfulness in the quality of play that will improve wellbeing and safety for both dogs and the people that care for them.
CASCO Pet
Committed to animal welfare and innovation our revolutionary CASCO Pet clinical housing range puts patient well-being at the forefront. Designed to alleviate fear, anxiety, and stress in pets it provides ultimate comfort for animals in veterinary wards, as well as providing cost and time saving features for veterinary professionals.
Companion
“We all want to better understand our dogs and we’ve only been able to scratch the surface of what our dogs are communicating to us. We built a device that can automatically have a conversation with your dog, bringing it joy for hours a day and a brand new life at home.” ~ Companion Founder, John Honchariw.
CoVet
CoVet revolutionizes veterinary documentation by automating the creation of SOAP records and other clinical documents, freeing hours per day for veterinarians to devote more time to patient care. This AI-powered tool ensures every detail is captured accurately, providing peace of mind and more time for clinical care. Start with a 14-day free trial and transform your practice with CoVet.
Ezee-Visit Pet Vet Mat
The Ezee-Visit Pet Vet Mat is an innovative product designed with your pet’s comfort in mind. Designed to stabilize pets during vet visits, a pet owner or veterinarian can provide the mat to give pets secure footing on all clinic surfaces, such as stainless steel or other types of exam tables, tile floors, and scales. The result is a more relaxed pet, veterinarian, pet owner, and a better quality vet visit.
Gravity Payments
Gravity Payments is dedicated to providing veterinary practices with tailored payment processing solutions that simplify financial operations and enhance the overall client experience. Understanding the unique needs of veterinary clinics, Gravity Payments offers a suite of advanced tools and services designed to streamline payment processes, reduce administrative burdens, and allow veterinary professionals to focus on what truly matters—caring for their patients.
Maven Pet
Maven Pet monitors your pet patients 24/7, flagging developing health issues at an early stage and leading to measurably better outcomes. It tracks each dog or cat’s activity and sleep, resting respiratory rate, scratching and drinking habits and more, having proven effective in detecting and managing numerous conditions. Save time and enhance the efficiency of your practice while providing better care to your patients! Book a demo now, and your team lunch is on us!
NoFear Pet Mats
NoFear pet mats are designed with animal safety and comfort in mind. Perfect for veterinary clinics, hospitals, and boarding facilities, they can be used on exam, treatment, dental, and X-ray tables, as well as on weighing scales and in recovery cages. Our mats can be used on both sides and feature non-slip and easy-to-clean surfaces combined with sturdy, durable material that resists penetration.
Paw Prosper
Our portfolio of trusted brands, including Walkin’ Pets, Help ‘Em Up, Sleepypod, and more, offers innovative solutions for pet health and longevity. From injury prevention to rehabilitation, our veterinarian-recommended products support pets through every stage of life, ensuring lifelong well-being and pain-free, joy-filled days for all.
ProEdge by Pet Therapeutics
The ProEdge™ Anxiety-Calming Pet Bed by Pet Therapeutics™ is an exclusively designed bed which creates a calming and protected spot for a pet to sleep in unfamiliar surroundings. Created in collaboration with professionals in pet boarding and supported by experts at the Center for Canine Behavior Studies, ProEdge provides an unmatched experience, assuring pets’ emotional comfort when away from home.
Roo
Roo is the industry-leading relief work marketplace on a mission to revolutionize veterinary healthcare by offering more freedom, flexibility, and financial control to veterinarians, technicians, and veterinary assistants while helping animal hospitals find reliable, high-quality coverage at the click of a button.
Shepherd
Shepherd Veterinary Software is the nation’s fastest-growing cloud-based veterinary practice management software solution. Founded by practicing veterinarian Dr. Cindy Barnes, Shepherd is built to work the way a veterinary practice naturally operates. Streamline your daily workflow with SOAP-based medical records and robust automation tools.
Sleepypod
Sleepypod is a revolutionary product for your pet’s safety and comfort. The Sleepypod mobile pet bed allows a pet to travel safely in the comfort of its own bed, thereby reducing travel-related stress because the Sleepypod is already a trusted part of its everyday life. Sleepypod is three products in one: a carrier, a pet bed, and a safe car seat. The Sleepypod has won numerous awards, including the top rating from the Center for Pet Safety.
Sylvester.ai
Sylvester.ai offers cutting-edge artificial intelligence technology that helps detect pain and discomfort in your feline patients by analyzing their facial expressions. Sylvester.ai’s powerful technology includes both a caregiver application and a clinic portal. This empowers Caregivers to assess their cat’s pain at home while clinics can view those incoming images and AI-generated results to support timely interventions.
Talkatoo
Talkatoo’s mission is to give veterinary professionals time back in their day. When we say never do another medical record again, we mean it. Eliminate medical records from your to-do list and streamline your client communication with our expanded suite of time-saving AI tools for veterinarians. From auto-SOAP record generation to veterinary-specific dictation to human-verified records and even an AI dictation assistant — boost your productivity like never before.
Tiki Cat® Veterinary Solutions™
Tiki Cat® Veterinary Solutions™ are feline-only, prey-inspired veterinary diets formulated to help common medical conditions while meeting the nutritional requirements of an obligate carnivore. By providing products that are high protein, high moisture, moderate fat and low carb, we’re meeting a cat’s physiological need and ensuring high compliance via our ultra-palatable formulas and textures.
UNIMIN
Welcome to UNIMIN, a pet gear brand founded by two veterinarian sisters Ashley and Erin Min. We are dedicated to making a difference for dogs and their human companions. After seeing many canine patients uncomfortable in restrictive, poorly designed harnesses, Dr. Mins envisioned a gear that prioritizes comfort, safety, and earth friendly. Using sturdy, recycled materials, UNIMIN crafts products that are both functional and attractive. After a successful Kickstarter campaign, UNIMIN is excited to bring its thoughtfully designed collection to the Fear Free members.
WellVu Thermal Imaging
WellVu Thermal Imaging is a leading thermography technology provider. Our premier infrared thermal camera and imaging software give veterinary professionals an easy-to-interpret, full-body image of their patients, allowing them to detect abnormalities earlier, objectively monitor treatment progress, and increase client compliance.
dvm360® is the leading publication for veterinary professionals, delivering relevant, real-world coverage of the industry while meeting the everyday clinical needs of small-animal and equine veterinarians. dvm360 is the veterinary profession’s number one print resource for news, product information, tools, and veterinary practice solutions. No one else in the market has the reach and loyalty that dvm360® has. Leverage that authoritative power today.
The International Veterinary Academy of Pain Management (IVAPM) is the leading forum and educational resource for veterinary professionals interested in animal pain prevention, management, and treatment. Secondarily, IVAPM educates and informs pet owners about their pets’ health and wellbeing when it comes to pain management, be it acute or chronic pain.
Animal pain management continues to be a rapidly expanding field as research findings and clinical experience continue to evolve. As treatment options grow, IVAPM seeks to combine the traditional and medicinal modalities of pain management with complementary treatments such as acupuncture, rehabilitation, and physical therapy. As such, combining various pain management therapies allows for the best possible outcome for the animal.
Morris Animal Foundation is a nonprofit organization that invests in science to advance animal health. The foundation is a global leader in funding scientific studies for companion animals, horses, and wildlife. Since its founding in 1948, Morris Animal Foundation has invested in studies that have led to significant breakthroughs in diagnostics, treatments, prevention, and cures to benefit animals worldwide.
Morris Animal Foundation’s Golden Retriever Lifetime Study is a groundbreaking effort to better understand cancer and other diseases in dogs. It is the largest and longest observational study ever undertaken in the United States to improve the health of dogs. This study will identify genetic, nutritional, and environmental risk factors for cancer and other major diseases that affect all dogs. The Golden Retriever Lifetime Study supports the Fear Free initiative in order to provide better veterinary care for all companion animals and strengthen the bond between clients and veterinarians.
The North American Veterinary Community (NAVC) is a nonprofit organization on a mission to provide world-class continuing professional development for the global veterinary healthcare community. Together as one veterinary community, we are striving to elevate the quality of animal medical care throughout the world.
The NAVC comprises the annual VMX conference, hosting 16,000 attendees and 350 speakers from more than 80 countries in Orlando, Florida, each year; the NAVC Institute, providing cutting-edge advanced modules in a multi-day immersion; VetFolio.com (in partnership with AAHA), an online CE learning platform; and Today’s Veterinary Practice and Today’s Veterinary Technician, the NAVC’s official, peer-reviewed journals.
The NAVC is a proud supporter of Fear Free because by reducing or removing the stresses sometimes associated with animal health, we can eliminate barriers to providing animals the very best care possible.
The National Association of Veterinary Technicians in America (NAVTA) was formed in East Lansing, Michigan, in 1981 with the goal of allowing veterinary technicians to give input on national issues involving the veterinary profession. Since then, NAVTA has grown and seen many successes, including the declaration of National Veterinary Technician Week, the formation of the Committee on Veterinary Technician Specialties, the development of a scholarship program, and much more.
NAVTA is committed to providing education and opportunities to our members to help in advancing them professionally and in their careers. The Fear Free initiative will be successful in helping the pets that we see daily only if it is adapted in our practices, and the veterinary technicians in these practices have the capability and willingness to make those changes happen. By educating the technicians, we will destress our patients, our clients, and our veterinary hospital teams for better care and compliance overall.
In 1968, the Cat Fanciers’ Association (CFA) created what would soon become Winn Feline Foundation, establishing a source of funding for medical studies to improve cat health and welfare.
A 501(c)(3) non-profit charitable organization, the New Jersey-based foundation was named in honor of CFA’s longtime attorney and advisor, Robert H. Winn. CFA continues to actively support the Foundation and remains dedicated to Winn’s original vision — to promote the health and welfare of all cats by developing or participating in projects for their betterment, including the funding of research and education.
To date, Winn has funded over $6.4 million in health research for cats at more than 30 partner institutions worldwide. Our work is only made possible with the support of dedicated donors. Just as Winn has grown, so has feline medicine. Cats are no longer viewed as small dogs; they are now a major veterinary specialty. Today, cat owners expect and receive state-of-the-art medical care. They assume their cats will benefit from similar technological advances made in human medicine — and with increasing frequency, they do.
Winn’s commitment to feline health research and education has played a significant role in these achievements and will continue to do so in the years ahead.
The World Small Animal Veterinary Association (WSAVA) aims to advance the health and welfare of companion animals worldwide by creating an educated, committed, and collaborative global community of veterinary peers. It currently represents more than 200,000 veterinarians through 110 member associations. Its annual World Congress brings together globally respected experts to offer cutting-edge thinking on all aspects of companion animal veterinary care.
