Fear Free: A Transformative Initiative for Veterinary Professionals
As veterinary professionals, we know that visits to our hospitals are declining—and we know that the stress and anxiety associated with taking a pet to the veterinarian is a significant reason why. Fear leads to trauma for our patients, and as a result, pet owners visit their veterinarian less often or not at all, instead opting to seek advice and products from other sources.
Fortunately, there is a solution that can resolve this downward trend, restore trust in veterinarians as the true pet health experts, and most importantly, reduce feelings of stress, resulting in a better experience for all involved, including pets, owners, and veterinary health care teams: Fear Free veterinary visits.
