Join us at VMX 2025!

Fear Free® is thrilled to share that we will be exhibiting at Booth #2126.

Don't miss the opportunity to learn about our exciting new Emergency and Urgent Care program, and take advantage of our show specials!

Introducing Emergency & Urgent Care

Fear Free Certified Practice

Fear Free is feasible and valuable within the emergency and urgent care setting.

Working with professionals in emergency care, Fear Free has developed Practice Certification standardswhich speak to the unique situations encountered bypatients and professionals in emergency and urgent care hospitals.

Put your client and patient's fears to rest by implementing Fear Free into every aspect of the workflows and patient handling within your practice

Learn more about Fear Free certification

Supporting veterinary professionals and practices

At Fear Free, our commitment is to elevate veterinary care, ensuring every pet benefits from an environment that prioritizes their emotional and physical wellbeing. By reducing stress and fostering a sense of safety, we aim to transform veterinary visits into positive experiences for pets, their owners, and healthcare professionals alike.

At Fear Free, our commitment is to elevate veterinary care, ensuring every pet benefits from an environment that prioritizes their emotional and physical wellbeing. By reducing stress and fostering a sense of safety, we aim to transform veterinary visits into positive experiences for pets, their owners, and healthcare professionals alike.

Benefits of Fear Free Certification:

  • Complimentary Access to Other Veterinary Certification Programs
  • 80+ Hours of Additional RACE-Approved CE
  • Toolbox with Supplemental Resources
  • Education Library
  • Listing in Fear Free Directory
  • Admission to Private Facebook Group
  • Discounts on Products and Services
Learn more about Fear Free certification

Attending VMX 2025?

Take advantage of our exclusive show specials!

We're thrilled to provide a special 15% discount* on new Individual Fear Free Member Certification and renewals for all attendees.

To obtain your discount, visit us at booth 2126 If you're eager to transform your practice with Fear Free principles, we're here to guide you every step of the way.

For more details about Individual Fear Free Membership or Fear Free Veterinary Practice Certification, don't hesitate to reach out through the form below.

VMX convention

Transforming Dermatology:
A Fear Free Approach with Dr. Marty Becker and Dr. Paul Bloom

Dr. Paul Bloom

Dr. Paul Bloom, DABVP

Michigan State University

Dr. Paul Bloom, Dipl., ACVD and Dipl., ABVP, Canine, and Feline Specialty graduated from Michigan State University in 1976. He then entered private general practice. He continued his GP status while, in 1984, he obtained board certification in the American Board of Veterinary Practitioners.



Dr. Marty Becker

Dr. Marty Becker

DVM, Founder, Fear Free

Dr. Marty Becker, founder of Fear Free, has spent his life working towards better health for pets and the people who love them. With over 23 books and countless appearances on national platforms, Dr. Becker is a leading voice in reducing fear, anxiety, and stress in pets. Learn how his Fear Free initiative is revolutionizing the veterinary field and improving patient care globally.

Catch the Lecture!

Join Dr. Marty Becker, Founder of Fear Free, and Dr. Paul Bloom, a Fear Free® Elite Certified Professional and renowned board-certified dermatologist, for an inspiring session on applying Fear Free principles to dermatological care. Skin issues are the number one reason pet parents visit veterinarians, making this topic both essential and impactful.

With their combined expertise, Dr. Becker and Dr. Bloom will provide practical strategies to reduce fear, anxiety, and stress (FAS) in pets while addressing dermatological concerns with empathy and innovation.

📅 Date & Time: Tuesday, Jan 28, 2025 8:00 AM to 8:50 AM
📍 Location: Windermere X, Hyatt
📄 Lecture Notes

Enhance your learning experience by accessing comprehensive lecture notes from Dr. Bloom and Dr. Becker. Simply click here to download the notes.

ER: Where Seconds Count and Painful Memories Last A Lifetime

Dr. Marty Becker

Dr. Marty Becker

DVM, Founder, Fear Free

Dr. Marty Becker, founder of Fear Free, has spent his life working towards better health for pets and the people who love them. With over 23 books and countless appearances on national platforms, Dr. Becker is a leading voice in reducing fear, anxiety, and stress in pets. Learn how his Fear Free initiative is revolutionizing the veterinary field and improving patient care globally.

Dr. Kevin Yang

Dr. Kevin Yang

Founder of Project Frog Wildlife Foundation

Dr. Yang founded Project Frog Wildlife Foundation. The non-profit organization was established with a clear mission: to provide aid and care to animals in dire need, and put an end to animal suffering.



Catch the Lecture!

Did you know that an extremely negative memory – for example, a pet that experienced extraordinary shock, stress, or pain – can develop mal-adaptive fear and literally think they are going to die every single time they are taken to the veterinarian? Moreover, if you don’t look after the emotional wellbeing of ER patients, you’re not practicing best medicine.

Join Dr. Marty Becker, and Dr. Kevin Yang as they discuss how to reduce pain and fear in the Emergency Room.

📅 Date & Time: Tuesday, Jan 28, 2025, 1:40 PM - 2:30 PM
📍 Location: Windermere X, Hyatt

Interested in learning more?
Let’s get in touch.







    Discover the heart of Fear Free

    At Fear Free, we champion the wellbeing of animals and the people who care for them.

    Our science-based, behavior-led strategies are meticulously crafted to alleviate fear, anxiety, and stress in pets, creating a world where the emotional and physical wellness of animals is at the forefront. We believe that every interaction with pets should be filled with compassion and understanding, whether in the home, on the farm, or during veterinary care. Our commitment is unwavering, our approach is innovative, and our community is growing—united in the belief that love for animals means providing them a life free of fear.

    Looking for additional information? More information about fear free You’ll find it here.

    Happy Paws Magazine

    Spring/Summer 2020 Issue Available Now!